Case Study
Find out how Coop optimized customer experience
The swiss retail and wholesale company Coop was looking to successfully launch its new e-commerce website. As the fundamentals were quite challenging with only limited historical data available Coop partnered with Digital Analyst specialist TRKKN to find a solution and a model to optimize user behavior on their website.
Implementing GA360 and BigQuery
Sharing audiences with DV360 & Search Ads 360
Automating data use
Increasing conversion rate
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