Cross-Channel Management
Cross-Channel Management
Campaign Manager 360 is Google’s ad server and forms the core of the advertising tools of the Google Marketing Platform. Campaign Manager 360 gives advertisers and agencies full visibility and control across their digital marketing channels.
The Campaign Manager 360 is the central location for digital creatives of all kinds: from video and audio creatives to highly dynamic display advertising media.
With Campaign Manager 360, Google provides answers to the challenges of a future without third-party cookies.
From Facebook and Google Ads, to newsletters or service providers like Criteo, Campaign Manager bundles digital marketing to provide a user-centric view of your investments.
Once delivered, Campaign Manager 360 offers full transparency over your campaigns.
Google Analytics 360 integrates directly with Campaign Manager 360, so that all data available in the ad server is passed directly to Analytics.
With its its proprietary technology, Google maps the cross-device behaviour of users like no other provider.
Campaign Manager 360
Advertisers who take a centralized approach to controlling and evaluating digital campaigns across departments need Campaign Manager 360 as their central marketing platform. Rather than having different reports from individual vendors, departments and agencies, Campaign Manager 360 allows companies to answer questions such as "How many people have I reached in total?", "How do individual campaigns affect my conversions?" and have full control over the data.
Interaction with other Google tools
Linkings to the remaining GMP-tools allow for a campaign evaluation based on onsite metrics and user behaviour. Additionally, the tools Display & Video 360 and Search Ads 360 can be connected seamlessly to the Campaign Manager 360. These integrations make campaign attribution possible.
Cross-channel management
Control over ad delivery across channels
Campaign Insights
Gain important insights about campaign delivery and performance.
Advanced creative features
Dynamic data-driven creatives, as well as full support of video, audio and display creatives
Centralization of marketing reports
Measurement of external platform campaigns and advanced marketing KPIs
Advantages of using Campaign Manager 360
Campaign Manager 360 provides powerful features for cross-channel campaign execution and measurement. It combines the functionality of an adserver with those of a marketing analytics tool and delivers insights on attribution, reach, viewability and brand safety.
How we can support you
As a certified Google Marketing Platform and Google Cloud partner and reseller we support clients in licensing and leveraging the full potential of their cloud & marketing technology.
We help you to increase your digital efficiency.
'Please feel free to contact us regarding our tool and service offering.'