Data for relevant decision making
Data for relevant decision making
The potential of the enterprise solution
Analytics 360 is the enterprise version of Google Analytics. It is widely adopted and has been specially adapted to the needs of big businesses. This includes but is not limited to: binding service level agreements which include clearly defined limits for data collection and data processing, access to raw data, provision of unsampled reports, and higher quotas (e.g. custom dimensions/metrics, hits per session). The straightforward linking of Analytics 360 with other tools enables the flexible use of data for all downstream measures, such as remarketing or the integration of data into the in-house data warehouse. These additional possibilities even offer all of the prerequisites for optimally mapping very complex requirements and offering employees in the company the best possible data quality and availability.
Linking and Integrations
Increased data limits & processing
100 vs 25 events parameters per event, 125 vs 50 event scoped custom dimensions/metrics and 100 vs 25 user scoped custom dimensions per property, 50 vs 30 conversions, 400 vs 100 audiences, 1000 vs 500 shared explorations per property, sampling limit of 1B vs 10M events per query, API quotas 250.000 vs 25.000 per day, data retention up to 50 vs 14 month, daily BigQuery export events billions vs 1M, events per user per day & distinctly named events for app data streams 2000 vs 500, no limits for web data streams.
Unsampled reports
When querying very large data sets, sampling may be necessary for some reporting requests. This has the advantage that reports can be loaded very quickly in the interface. An exclusive feature of the 360 version is the possibility to request sampled reports at any time without sampling.
Raw data
The provision and automatic export of the Analytics 360 raw data sets to BigQuery allows for an optimal integration of the data in DWH infrastructures, as well as the possibility to perform complex analyses based on the entire data set.
Service Level Agreement
Availability in terms of data freshness (1 hour vs 4 hours in GA4 free), data collection (99.9%), data processing (98,0%) and reporting environment (99.0%) is contractually guaranteed via the service level agreement.
Advantages of using Google Analytics 360
Google Analytics 360 makes it easy to understand users, gain new insights and use data optimally for successful adjustments. The complex requirements of large companies and corporations require professional solutions to meet the needs of employees and stakeholders. Analytics 360 was developed for precisely these target groups with its diverse data linking options, increased account and processing limits, and strictly defined SLAs.
How we can support you
We help you to increase your digital efficiency.
Please feel free to contact us regarding our tool and service offering.