Conference
Analytics Summit 2026
We host this event every year because data conferences shouldn’t feel like giant sales pitches. While it’s Europe’s biggest GA event, it has grown far beyond Google Analytics. We focus on the real-world challenges teams face every day: server-side tracking, privacy compliance, and production-ready GenAI use cases. No hype. No “AI will replace marketers tomorrow.” No polished success stories. Just smart people sharing things they’ve actually tested, built, and broken.
Who we are




