Case Study
How Adwise Maximized Impact With Mixed Media Campaign
Adwise collaborated with TRKKN to enhance a healthcare client's 2023 brand campaign in DV360. Initially, Adwise used an external platform to run digital audio. After attending TRKKN's deep dive event, the client was convinced to include digital audio alongside Display and Video campaigns in DV360. By avoiding the external platform, they achieved 3.1 million users' reach with 19.81% incremental growth and a decrease in impression overlap on users of 16%.
Adding digital audio to existing campaign
Applying advanced frequency management
Increasing reach and reducing overlap
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