Case Study
giffgaff Strengthens Measurement and Performance With 1PD in Enhanced Conversions
Facing privacy constraints and challenges in accurately attributing conversions, giffgaff sought to improve the performance and measurement of its SA360 campaigns. Partnering with MGOMD and TRKKN, giffgaff implemented enhanced conversions, enriching its measurement setup with first-party data. This privacy-centered approach led to a 31% uplift in conversions, along with increases in orders and SIM activations, empowering giffgaff to optimize campaigns with greater confidence.
Improvement of SA360 campaigns and activation
31% conversion uplift attributed to enhanced conversions
5% increase in orders and activations
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