Infographic
Data Privacy Consumer Research Infographic
OMG Research, in partnership with TRKKN, conducted a proprietary study to explore data privacy through the lens of consumers, specifically their sentiments and behaviours related to data use. The research looked at the needs and wants of consumers as we all work to build data and technology infrastructure that is sustainable and provides privacy-friendly approaches to advertising going forward.
Discover key insights that can help guide brands as they navigate this new advertising future
Learn what TRKKN recommends as key takeaways based on these insights
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