Enabling Data Autonomy for Home Instead With Google Analytics Sub-Properties

Case Study

Home Instead UK Integrates 280+ Franchise Partners Into Central Google Analytics Framework

Home Instead sought to give its 280+ franchise partners localized data access while maintaining a centrally managed website. TRKKN UK built an analytics framework using Google Analytics Sub-Properties and Google’s Cloud Identity, enabling each franchisee to review site engagement and optimize local campaigns. Managed via the Google Management API, the setup provided tailored GA access and allowed franchisees to optimize their Google Ads accounts with centrally managed conversion data.