E.ON Powers Its Vision for the Future, with Google Analytics 4

Case Study

See how E.ON optimized customer interaction

In order to make the leap from being a pure electricity and gas supplier to a ‘future energy home’ company possible by developing a common standard event structure, E.ON migrated the existing Google Analytics setup into GA4 - thereby ensuring consistent data collection. As a result, the dataset has been greatly improved, and activation is now more straightforward.