Glovo Generates New Revenue Streams by Activating and Monetizing First Party Data in DV360

Case Study

Glovo Pioneers Retail Media by Utilizing First Party Data for Partner Brand Campaigns in DV360

In collaboration with Google and TRKKN, Glovo transformed first-party transactional data into a new revenue stream while delivering greater value to brand partners. By creating over 50 anonymized user segments and activating them in DV360 via Customer Match, Glovo helped improve brand campaign performance. This innovative, privacy-compliant solution drove a 21% increase in orders and a 28% rise in merchandise value, solidifying Glovo’s position as a Retail Media pioneer.