
Case Study
Read more about MANGO’s success story of optimizing their bidding
Facing intense competition, MANGO’s Digital Paid Media team wanted to explore ways to improve the quality of their programmatic traffic campaigns. That’s why they decided to partner with TRKKN to create a customised script in DV360 which allows them to become more efficient in their actions.
Using custom bidding in DV360
Maximizing campaign performance
Reducing costs per session by 33%
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