How DV360 Helped MANGO Improve Website Traffic Quality, and Cut Costs by a Third

Case Study

Read more about MANGO’s success story of optimizing their bidding

Facing intense competition, MANGO’s Digital Paid Media team wanted to explore ways to improve the quality of their programmatic traffic campaigns. That’s why they decided to partner with TRKKN to create a customised script in DV360 which allows them to become more efficient in their actions.

Using custom bidding in DV360

Maximizing campaign performance

Reducing costs per session by 33%

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