Case Study
IONOS Used Campaign Manager 360 to Drive 107% Growth in Measured Data-driven Attribution Sales
IONOS faced the challenge of efficiently investing in digital marketing amid increasing competition in the hosting and cloud market. To make data-driven decisions, they needed effective campaign measurement. Partnering with TRKKN, IONOS implemented a new Campaign Manager 360 network, tracking multiple media channels and using custom channel groupings and data-driven attribution to enhance marketing insights.
Set up Campaign Manager 360 network
Used custom channel groupings & Floodlight
Implemented data-driven attribution (DDA)
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