Case Study
How L'Oréal Balances Measurement, Retargeting, and Privacy Compliance
L'Oréal faced the challenge of balancing evolving customer privacy demands with accurate conversion tracking. By implementing Google's consent mode and leveraging AI to adjust tags based on user consent, they prioritized privacy without compromising insights. Partnering with TRKKN, they navigated regulatory changes and prepared for a cookieless future.
Privacy-first consent mode used
Modeled data loss using Google AI
Bridging the gap between user privacy and marketing effectiveness
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