Case Study
PepsiCo Uses Google’s CDP to Unlock Real-Time Loyalty Activation
PepsiCo needed an agile solution to centralize and activate first-party data (1PD) from its loyalty app, KazandiRio. Partnering with OMD and TRKKN, they implemented Google’s Customer Data Platform (CDP) for Action, automating segmentation and real-time activation in Google Ads. The test showed a 2.5x increase in cross-product code redemptions and a 1.8x higher revenue per code redemption compared to the control group with no ad exposure.
Automated segmentation & activation via Google’s CDP for Action
2.5X uplift in cross-product code redemption rate
1.8X higher revenue per redemption
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