Sparkassen Finanzgruppe Achieves 57% Conversions Boost With GA4 and Smart Bidding

Case Study

How Sparkasse Boosted Conversions by 57% With GA4 & AI

Sparkassen Finanzgruppe faced the challenge of unifying data from 400+ institutions while maintaining user trust. DSGV leveraged GA4 to enhance conversion bidding and optimize national campaigns, balancing privacy with performance. With TRKKN’s expertise, the GA4 rollout led to a 57% increase in conversions and a 36% lower cost per conversion, exceeding expectations.

Improved conversion bidding with GA4

Prioritized user privacy in marketing efforts

57% increase in conversions, 36% lower cost

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