Case Study
Boosting Attention: Talpa Network’s Custom Bidding Success
Talpa Network faced the challenge of capturing high-attention impressions in their Programmatic Display campaigns. By leveraging GMP features, including custom bidding scripts powered by TRKKN's expertise, they significantly boosted attention metrics. The result: a 26% increase in 'time in view' and an 83% improvement in attention seconds, optimizing their media investments.
Targeting high-attention impressions
Custom bidding script for optimal results
26% boost in time in view, 83% more attention
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