Tyre Retailer, Tirendo, Increases Average Order Value by 16%, with Google Cloud Services

Case Study

Find out how ML models allowed Tirendo to predict user conversion probability

In the increasingly competitive online tyre market, Tirendo wanted to explore state-of-the art web analytics and machine learning (ML) to help optimize its online store and marketing. With Google Analytics 360, Google Tag Manager 360, and Google Optimize 360 onboard, the team set out to test the new approach, and prove the potential.