TRKKN Empowers Autotrader’s Audience Targeting With Website Signals

Case Study

Cox Automotive & TRKKN Use Machine Leaning to Boost Activation for Autotrader

Cox Automotive aimed to maximize the value of Google Analytics 4 by integrating Machine Learning (ML) to enhance audience targeting for its brand Autotrader. Partnering with TRKKN North America, they built an ML workflow using Google Cloud’s BigQuery ML, segmenting users by conversion likelihood and activating them in DV360. This approach reduced manual effort and improved ad efficiency.