TRKKRecap
How You Can Unlock the Power of Durable Measurement
Brands need to act to maintain effective performance measurement on digital media campaigns, both in terms of compensating for technical disruption (e.g. loss of third party cookies) and supporting consumer privacy choices. Google has released a number of ‘durable measurement’ tools which can be used to support this goal. Brands should be reviewing these tools to determine which are appropriate for their needs. TRKKN is a specialist consultant for Google technology who can support in this process.
What is Durable Measurement?
Why does it matter?
How does Durable Measurement technology help here?
We help you to increase your digital efficiency.
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