Deploy Tags on Your Site Instantly from a Web-based Interface
Deploy Tags on Your Site Instantly from a Web-based Interface
Quickly and Easily Update Measurement Codes
Tag Manager 360 is the enterprise version of Google Tag Manager and is a complimentary tool in the package of Google Analytics 360. It enables sophisticated QA pipelines to make sure that the data collection is implemented correctly. Furthermore, it is possible to create unlimited workspaces so that bigger teams can work on the tag implementation in parallel. For big companies that need to roll out data measurement to multiple different websites, the zone feature makes this a more easy process.
Linking and Integrations
Fast deployment of tracking codes
GTM speeds up many processes. Changes and new tags can be made quickly and a lot of them do not require code changes to the website which allows marketers to accelerate launch time by testing each change themselves and deploying when ready.
Testing tools
With GTM debugging solutions, you’re making sure that your tags work before you publish them to the live site. Troubleshooting and correcting tag errors is simplified via GTM’s Preview and Debug mode that shows which tags are fired on a page and which are not.
Free to use
Although there’s a premium version of it in GA360 Suite, the free version is sufficient enough for a lot of small and medium businesses.
Support of Privacy-first solutions incl. Consent Mode
Google automatically scans all tracking scripts added with Custom HTML tags in GTM accounts and pauses if they match a known malware domain, IP address or URL.
Advantages of Using Tag Manager 360
With Tag Manager 360, you can quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. It helps you safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
How we can support you
We help you to increase your digital efficiency.
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