Analytics 360

Analytics 360 is the central tracking tool of the GMP that enables measurement of user behavior across digital channels.

Analytics 360

Data for relevant decision making

Analytics 360

Data for relevant decision making

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Online and offline tracking
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App measurement
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Raw data
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Service level agreement
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Central data collection

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Dedicated support

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Activation

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Cross platform tracking

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Data linking

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Google Tag Manager 360

Analytics 360

The potential of the enterprise solution

Analytics 360 is the enterprise version of Google Analytics. It is widely adopted and has been specially adapted to the needs of big businesses. This includes but is not limited to: binding service level agreements which include clearly defined limits for data collection and data processing, access to raw data, provision of unsampled reports, and higher quotas (e.g. custom dimensions/metrics, hits per session). The straightforward linking of Analytics 360 with other tools enables the flexible use of data for all downstream measures, such as remarketing, A/B tests or the integration of data into the in-house data warehouse. These additional possibilities even offer all of the prerequisites for optimally mapping very complex requirements and offering employees in the company the best possible data quality and availability.

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    Central data collection

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    Cross platform tracking

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    Dedicated support

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    Data linking

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Analytics 360

Linking and Integrations

Increased data limits & processing

As a user you have an unlimited number of hits (default: 10 million / month), 2,000 hits per session (default: 500 hits / session), 200 custom dimensions + 200 custom metrics (default: 20CD + 20CM) and max. 4h for data processing (default: up to 24h).

Unsampled reports

When querying very large data sets, sampling may be necessary for some reporting requests. This has the advantage that reports can be loaded very quickly in the interface. An exclusive feature of the 360 version is the possibility to request sampled reports at any time without sampling.

Raw data

The provision and automatic export of the Analytics 360 raw data sets to BigQuery allows for an optimal integration of the data in DWH infrastructures, as well as the possibility to perform complex analyses based on the entire data set.

Service Level Agreement

Availability in terms of data freshness (max. 4 hours), data collection (99.9%) and reporting environment (99.0%) is contractually guaranteed via the service level agreement.

Google Analytics vs. Google Analytics 360

Advantages of using Google Analytics 360

Google Analytics 360 makes it easy to understand users, gain new insights and use data optimally for successful adjustments. The complex requirements of large companies and corporations require professional solutions to meet the needs of employees and stakeholders. Analytics 360 was developed for precisely these target groups with its diverse data linking options, increased account and processing limits, and strictly defined SLAs.

Trakken as a partner

How we can support you

We help you to increase your digital efficiency.

Please feel free to contact us regarding our tool and service offering.