Display & Video 360

Google's demand-side platform

Display & Video 360

Programmatic campaigns and deals

Display & Video 360

Programmatic campaigns and deals

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Programmatic advertising
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TrueView, Gmail Ads und native Advertising
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Enhanced audience management
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Automation + bidding strategies
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Campaigns

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Creatives

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Insights

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Audiences

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Reach and consolidation

Display & Video 360

Optimize marketing results

Display & Video 360 enables reach. Advertisers have access to all relevant ad exchanges for programmatic advertising as well as access to premium major publisher inventory through programmatic guaranteed. In addition, Google's DSP provides exclusive access to YouTube and Gmail inventory and audio formats can be delivered on major music platforms such as Spotify and similar publishers. To find the right user in the multitude of potential impressions and platforms, DV360 offers enormous flexibility in the integration of first party data, such as Analytics 360, CRM systems, YouTube as well as Google's own audience lists and the connection of external data providers. By centralizing media buying across multiple channels, combined with the enormous reach and targeting capabilities, Google offers a solution to the digital media buying challenge of reaching the right user with the right message at the right time.

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    Campaigns

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    Audiences

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    Creatives

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    Reach and consolidation

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Display & Video 360

Integration with other Google tools

Programmatic Guaranteed

Use of programmatic guaranteed deals, in which the delivery volume, price and runtime are agreed with the publisher.

Purchase of display, video and audio formats

Besides classic display and video formats, audio, Gmail and TrueView formats can also be used via Display & Video 360.

Gmail and YouTube inventory

Display & Video is the only DSP that allows you to purchase Gmail and YouTube inventory outside of Google Ads.

Integration of audiences

Display & Video 360 includes an audience tool for managing and creating first and third party audiences.

Display & Video 360

Advantages of using Display & Video 360

With Display & Video 360, Google offers a comprehensive tool with many functions that make it easier for users to create and manage digital campaigns. It combines modules for media buying, creative creation and data management that work together to help create efficient campaigns.

TRKKN as a partner

How we can support you

We help you to increase your digital efficiency.

Please feel free to contact us regarding our tool and service offering.