Google Optimize 360

Google Optimize 360 is the Google Marketing Platform product for all things related to A/B testing and personalization.

Google Optimize 360

Data for relevant decisions

Google Optimize 360

Data for relevant decisions

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Tests / Personalization
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Visual editor
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Linking
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Service level agreement
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Test capabilities

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Analytics 360 Integration

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Server-site testing / website testing

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Reporting

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Easy setup & start

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Campaigns optimization with Google Ads

Google Optimize 360

The potential of an enterprise solution

As a full-service partner for concept, design, development and reporting, TRKKN provides support with tool onboarding, workshops and the creation of an implementation guide. Additionally, TRKKN resources in other domains are also made available.

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    Test capabilities

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    Reporting

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    Analytics 360 Integration

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    Easy setup & start

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Google Optimize 360

Interaction with other Google tools

Data driven optimization

Optimize 360 is linked to analytics from the start, which ensures rapid analysis to improve the website.

Personalization

The usage of Google audiences enhances your personalization activites by providing a more tailored user experience.

Higher number of parallel tests

While in the free version only 5 tests can run in parallel, Google Optimize 360 allows for 24 parallel tests per analytics view, on request also more.

Increased number of metrics

In the free version, a maximum of 3 experiment objectives can be chosen. In Optimize 360 up to 10 preconfigured objectives are possible.

Optimize 360

Advantages of using Optimize 360

Compared to the classic standard version of Google Optimize, the paid version Google Optimize 360 not only stands out with its multitude of features and targeted personalization, but also through its close integration into the already existing tools of GMP. The creation and evaluation of tests and the resulting learnings are extremely simplified. Due to its conversion optimization capabilities, Optimize 360 is particularly relevant when it comes to marketing and product management.

TRKKN as a partner

How we can support you

We help you to increase your digital efficiency.

Please feel free to contact us regarding our tool and service offering.