Data for relevant decisions
Data for relevant decisions
Test capabilities
Analytics 360 Integration
Server-site testing / website testing
Reporting
Easy setup & start
Campaigns optimization with Google Ads
The potential of an enterprise solution
As a full-service partner for concept, design, development and reporting, TRKKN provides support with tool onboarding, workshops and the creation of an implementation guide. Additionally, TRKKN resources in other domains are also made available.
Interaction with other Google tools
Data driven optimization
Optimize 360 is linked to analytics from the start, which ensures rapid analysis to improve the website.
Personalization
The usage of Google audiences enhances your personalization activites by providing a more tailored user experience.
Higher number of parallel tests
While in the free version only 5 tests can run in parallel, Google Optimize 360 allows for 24 parallel tests per analytics view, on request also more.
Increased number of metrics
In the free version, a maximum of 3 experiment objectives can be chosen. In Optimize 360 up to 10 preconfigured objectives are possible.
Advantages of using Optimize 360
Compared to the classic standard version of Google Optimize, the paid version Google Optimize 360 not only stands out with its multitude of features and targeted personalization, but also through its close integration into the already existing tools of GMP. The creation and evaluation of tests and the resulting learnings are extremely simplified. Due to its conversion optimization capabilities, Optimize 360 is particularly relevant when it comes to marketing and product management.
How we can support you
We help you to increase your digital efficiency.
Please feel free to contact us regarding our tool and service offering.