TRKKRecap
How You Can Enhance Your Analytics With sGTM
To mitigate the impact of data regulations and technology changes, such as 3rd party cookie deprecation and Apple’s ITP, organizations need to find new methods to measure visits and ad campaign performance, and then share the collected data in a secure and durable way. Server-side Google Tag Manager (sGTM) can help tackle issues caused by third-party cookie deprecation, ad blockers and sensitive data exposure. Whilst there are implications to consider, for many businesses server-side tracking will be a key step towards a futureproof measurement setup and a more privacy-centric solution.
Tag Management and how it currently works
Benefits
Google‘s Server-side Tagging Offering
Considerations
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